On a recent trip to the bookstore with my friend, we were surprised to find so many books with ridiculously thick and shinny paper, but more importantly, we were horrified by the font choices. I love a good modern, sans serif font (just take a look at my blog title), but there is no way that I can condone the extent to which these types of fonts were used in the books we looked at. I can't imagine trying to read a book and taking it seriously when the font is not classic.
For some blogs and websites I can understand the appeal of choosing a slightly more interesting font, as long as it can be easily read and does not come across as too out there. However, I will always be an advocate of using a classic serif font if you want your work to not be judged before it is even read.
Here are my recommendations for font pairings (all of these fonts can be found on Canva):
What are your thoughts on fonts? Are they really as important as I've made them out to be?