What I want to bring to your attention now is Amazon's competition, particularly with regard to book sellers. In recent years, the company has made itself the go-to for consumers of books who want a title delivered to them, and quick! Amazon's online success as a book seller has made it difficult for physical stores (even giants like Barnes & Noble) to survive. If some company does not come up with a way to compete we may essentially have a monopoly on our hands!
Well, two companies have partnered up to take a stab at giving Amazon some much needed competition: Google and Barnes & Noble. The two plan to provide customers with same day delivery by using Google's already existing Google Shopping Express and customers' local Barnes & Nobles. This approach is different from Amazon's because instead of using a warehouse for merchandise, the partnership will use local stores so they will be able to deliver in a short window of time (they are predicting 3-4 hours).
Amazon's same day delivery service costs $5.99 for Prime members while the Google and Barnes & Noble partnership will cost $4.99 per delivery and will be free for subscribers to Google Shopping Express. Will this be enough to convert Amazon users and attract new customers to Google and Barnes & Noble? Time will tell if this trial is going to be something Amazon has to worry about. If I was a gambling woman, I would bet that Amazon will not loose many customers to this new competition and will continue to gain new customers. However, this is certainly something which should be monitored closely!
What do you think? Will Google and Barnes & Noble give Amazon a run for its money?
-Alyssa J Freitas
P. S. You can check out a more in depth article here.