Alyssa J Freitas

October 23, 2019

Updated Minimalist Skincare Routine (+Daily Makeup)

Nearly three years ago, I got my skin in order. You can read all about my skincare journey here, and today I wanted to take you through the products I use on a regular basis that keep my skin in tip top shape. I also wanted to share my daily makeup, because that took some trial and error when favorite products were discontinued. Let's jump in!
Click to read now or pin to save for later! Check out my updated minimalist skincare and makeup routine


I still wash my face every morning with Herbalism from Lush and I don't know what I will do if they discontinue it. 

Next, I use the Eau Roma Water toner from Lush. The main draw is that it's rose water and I'm obsessed with anything rose scented, and I'm not sure if I'll repurchase once I'm out of it because I'm not sure how much it actually does for my skin. 

After that is Estée Lauder DayWear with SPF 15. It's perfectly creamy and a great base. 

Following that I use It Cosmetics CC Cream in medium with SPF 50. It's a fan favorite and popular product for a reason!

I love using a cream blush (powder just doesn't look as natural on me), but my favorite from NYX is discontinued and I would love any and all recommendations.

When I want to wear eyeshadow I use Tarte's Make Magic Happen palette and will add Maybelline's Define-A-Line pencil eyeliner. 

I've been using a sample eyelash primer from Estée Lauder before mascara and can't decide if it's actually a necessary part of the process. 

Next I use It Cosmetics Hello Lashes 5-in-1 Mascara. I got it from a friend and have a bunch of other sample mascaras in reserves, so I don't know how long it will be until I repurchase, but it is very good! Best mascara I've used for sure. 

For under eye concealer I use Maybelline Facestudio Master Conceal in light. 

Back to It Cosmentics for their Your Skin But Better CC+ Airbrush Perfecting Powder. I don't use this on a daily basis, but it is quite nice when I do!

For lips, I use Burtsbees Lip Balm and then I use bareMinerals Statement Lip Matte Liquid Lipstick in Naughty. The color is so perfect, and this is the one bareMinerals product that I've liked.


I still use Lush's 9 to 5 cleansing lotion to remove my makeup. 

Again, I grab Herbalism to wash my face, and then some nights I'll use the Mask of Magnaminty from Lush or whatever sample mask I have at the time. I sleep barefaced and it works well for me to give my skin a break.

What are your favorite skincare and makeup products? Would love any recommendations for a cream blush. Please. 

-Alyssa J

October 16, 2019

FAQs About My Career in Sales

Hello my friends, I hope you're having a great week! I procrastinated and didn't write this post until the night before publishing, so I feel much more real time and chatty.
Click to read now or pin to save later to learn all about a career in sales

If you've been following for a while you may know that I just wrapped up the first quarter at my new job. I work as an Account Executive at Looker, a data platform company that is in the process of being acquired by Google, and cover accounts across all industries. Before that I was an Account Executive at IBM and I have been working for a sales training company since I was in college. Also, I'm the content chair for Women in Sales Everywhere...I'm recapping all of this confirm that I pretty much live and breathe sales, every day of the week (and if you want to learn how I manage multiple jobs, check out this post).

This means that I get asked a lot of questions from people who want to pursue a career in sales, are interested in learning how to make the move from one job to another, and more. While I would love to answer every email, LinkedIn message, and get on the phone with everyone, it's getting harder and harder to manage the time. That's why today I'm putting together a comprehensive post of my most frequently asked questions. Let's jump in!

Do you have any advice for getting into the IBM Summit Program? 

For those of you who aren't familiar, the IBM Summit Program is an amazing sales program for both college graduates and experienced professionals to become an account executive or technical seller at IBM. My top advice for getting into the program is to demonstrate your ability to listen carefully, present complex concepts simply, and make sure that you take into consideration everyone's ideas on your team. Keep this interview etiquette in mind and be sure to ask this question

How can I get on the team of my dreams after graduating from the Summit Program? 

Make yourself useful throughout the entire program. You're going to have a lot of down time between trainings, so reach out to sellers and managers on the teams you're interested in and offer your services. You can help prospect, identify events sellers should have on their radar, build call plans and do meeting prep, the list goes on and on. By being an asset before you're even hired to do anything you can make it an easy choice to add you to the team when you graduate. 

Why did you leave IBM?

I love IBM. Truly. And I think if I had joined a different team after graduating from the program I may still be there today. However, I didn't ask the right questions when choosing a team. I didn't get a full understanding of the development of the products and I didn't do a good job of making a change when I realized I wasn't in the right place for me. There are so many teams at IBM and although I considered making an internal change, I found an external opportunity at Looker that was such a good fit I couldn't pass it up. 

How can you pursue an Account Executive (AE) role if you don't have the typical background or you're fresh out of school?

You'll read a lot about how being a Sales Development Representative (SDR) and Inside Seller is important before becoming an AE. There is no doubt that you can build up a great skill set in those roles...however it isn't the only way to be prepared to take on an AE role.

I was lucky enough to have sales as a program at my college and that was one of the best things that ever happened for me. But, if you know you want to pursue sales there are so many other ways to gain the skills you need. You can get a job selling Cutco, you can sell advertising for your school newspaper, you can intern with sales teams at just about any type of organization. It's all about understanding a business need and how you can solve it. 

The best advice I have for overcoming objections from hiring managers about your number of years or type of experience is to dig in further before answering. Ask what skills they think are important to be successful in the role and then explain how you've been able to acquire said skills in your previous experience. 

How can I break into tech sales?

Everyone is talking about technology and it's one of the hottest places to be as a B2B seller. Networking and going on informational interviews to make sure it's what you actually want to do is the best first step. You can also attend events and listen to interviews with sales leaders in the space (and, of course, network when you're there). WISE is an amazing organization for this.

Do you have any questions for me I didn't answer? I'd love to hear what else would be useful for you!

-Alyssa J

October 9, 2019

Upper West Side 1 Bedroom Apartment Tour

It's finally here! My long anticipated (by me at least) apartment tour. It's hysterical because I asked Joe to help me film and predicted it would take about half an took about 10 minutes and the video is a little over 3 minutes long. A one bedroom NYC apartment really isn't that big, but I love it!

-Alyssa J

October 2, 2019

September 2019 Monthly Recap

This month included a bunch of museum time, outdoor fun, and wedding planning!
Click to read now or pin to save for later! Check out what I got up to in September!

I'm going to cheat and go back one day in August that wasn't included in the previous recap - celebrating Austen's birthday! If you don't know who Austen is, check out her website and you can read the story of how we became friends here.

Joe and I started out the month with absolutely delicious food. We went to a place called Salumeria Rosi and it was delectable.

We rented bikes and rode along the Hudson in River Side Park. It was so charming!

I went to the Met a number of times this month. I've started creating highlights on my Instagram for museum visits, NYC, and snuff boxes (I'm obsessed with finding snuff boxes in museums. I think they're interesting and beautiful).

Lady came to spend a weekend in the city and...we went to the Met. We wanted to see a live performance artist and Mama was very taken with him. We sat on the floor and watched him "create." I was a bit dubious about his credibility, but then again I basically only like to look at old Dutch paintings, so who's surprised?

We went to see Jersey Boys and it was such fun!

I've been spending as much time as I can out and about before the weather turns on us. I went to Central Park to read and write and I was feeling all happy and loving New York...and then I saw a mouse. It didn't just scamper by, it was hanging out by my bench. I'm no Snow White or Cinderella, so I had to get out of there.

I went to a Yankee's game with Looker and it was awesome to talk with coworkers outside of a work setting. I can hardly believe I've already been there for three months.

I spent a night at the NY Historical Society (free on Friday nights) and that inspired my most recent Back in Time post.

This month I also traveled to Atlanta for work and am getting into the swing of all the data things. It always feels so good to get in front of prospects face to face.

Wedding planning updates: We've chosen a venue and I picked out my dress! Lady and I went twice and were able to pick out the entire look, and my say yes to the dress dreams came true. I'm keeping everything pretty top secret and don't think I'm going to do any big wedding posts before the actual day. I'll most likely do a few recap and advice posts after the fact.

Another big month in the books! How was your September? 

-Alyssa J

September 25, 2019

Back in Time: Ebenezer Stevens

Yay for another back in time post! I visited the New York Historical Society recently (check out my Instagram Stories for all of my museum adventures) and there is a special exhibition on Paul Revere. I learned about the man outside of just his famous midnight ride, but it was a friend of his who caught my eye.
Click to read now or pin to save for later! Check out this cool dude, Ebenezer, to learn how he made his fortune off of those he once fought against

Meet Ebenezer Stevens. Son of Liberty. Lieutenant colonel. Merchant.

He and Paul Revere were friends who met as members of an Artillery Company (led by Captain Paddock). Both participated in the Boston Tea Party, and Ebenezer leaves us with some interesting primary source facts.

I'm sure you know the tale of the men who dressed up like Indians, boarded ships in Boston Harbor, and proceeded to toss tea overboard from the East India Company to protest the taxes they viewed as unfairly imposed on them. Well, turns out there are a few disputed points there.

First, get this, they may not have been dressed as Indians. Stevens wrote to his family saying,
"We commenced handing the boxes of tea on deck, and first commenced breaking them with axes, but found much difficulty, owing to the boxes of tea being covered with canvass—the mode that this article was then imported in. I think that all the tea was discharged in about two hours. We were careful to prevent any being taken away; none of the party were painted as Indians, nor, that I know of disguised, excepting that some of them stopped at a paint shop on the way and daubed their faces with paint."
The reason I say "may not" is because there are differing accounts on this and I haven't done my full blown research yet to tell you what I believe.

We also learn in this passage that it wasn't a thrilling, dashing expression of emotions, but rather that it took hours for them to dispose of the tea and it was hard work. This takes away quite a bit of the romantic imagery, but the gravity of the act remains the same.

Aside from being an enthusiastic participant in the early revolutionary activities, Stevens also had a distinguished military career as part of the Continental Army. Most notably, he served under Major General Nathanial Greene and was selected by George Washington to raise battalions against Quebec. And he served under Marquis de Lafayette, which puts him in contact and camaraderie with some of the most important figures in the military during the war.

What drew me to learning more about Stevens was his success as a merchant after the war. From the book The Old Merchants of New York City I learned that he was one of the most prominent merchants of the old war veterans. His trade began in lumber, he soon had ships going to Lisbon and Bordeaux, and the business exploded from there. By 1804 he had innumerable ships and was prospering while doing business with none other than the East India Company!

I wish there was more information to share on good old Ebenezer, more stories. Perhaps there are and it will take another trip to the library to find out.

-Alyssa J