Alyssa J Freitas

Thursday, October 8, 2015

Branding And Kate Spade

Everyone, I found my life in a video! Dates gone awry, writing by myself at dinner, having MY usual spot (I'm looking at you 3rd table window seat second floor of the library), pretending to be in a film while actually just talking to myself, debating if my social media posts will be perceived as amusing or not, and eating copious amounts of desserts.
Branding And Kate Spade

This Kate Spade short film is everything and I'm obsessed!

When I originally wrote this post, I was just going to leave it at that: share a fun video and keep it light at the end of the week. But as I think about it more, what does the fact that I felt compelled to share this and the degree to which I related to the video say about the work of the Kate Spade brand? To me it says that they have effectively defined their niche and have leveraged celebrity power to promote a lifestyle where their products are essentials. Basically, what every brand is trying to do and what, in my humble opinion, only some do well.

What sets them apart? I would say not trying to be everything to everyone. Kate Spade is not attempting to appeal to the tomboy or the grunge girl; they are bright, colorful, and perfectly girly. They focus their attention on a very specific market and dominate.

When put into blogging perspective (because I really just can't help myself), we also can't be appealing to all different readers. Sure, we can write a variety of posts and cover topics we think will be universally well received, but I would argue that it's far more important to be the best at providing a specific type of content. Easier said than done...

Have you ever seen a video and just been like "YES"?


Tuesday, October 6, 2015

Wonder Forest Guest Post: On Discipline

This was originally a guest post on Wonder Forest.

It's the little things, right? That's what people say, yet so often we don't truly recognize the value of the seemingly small things we do everyday. When you have ambitious goals and lofty aims it can be easy to get discouraged or to feel overwhelmed. However, when it comes right down to it, the disciplines we establish in our routines are what will lead us to success.
Wonder Forest Guest Post On Discipline
Photo credit: Ally Marcino
Let me explain what I mean. I struggle with accounting; like sit in front of my homework for hours on end in complete confusion, sort of struggle. Clearly, something needed to change in how I prepped for class and exams or else I was doomed to fail (well, perhaps not fail, but certainly not perform to a high standard). I decided that since there was no chance I was going to wake up one morning and suddenly be able to understand debits, and credits, and journal entries, I was going to have to work towards it little by little each day.  

So, I studied accounting for at least half an hour daily. Not a terribly difficult task but one that would obviously have positive results. As you would imagine it became much easier for me to do my homework and perform well in class because I was continually working on my understanding and mastery of the subject. 

This is all well and good of course, but why don't we take advantage of the power of everyday disciplines? If it is easy to engage in activities which will improve ourselves, like taking the stairs instead of the elevator or reading a little bit each night, then why do make excuses and convince ourselves that we don't REALLY need to do it today? 

There is no truly good answer! What separates the people who are moving closer to achieving their goals and making a positive impact on their lives, and those who find themselves perpetually stuck and not meeting their own expectations is discipline. If that is the case and we acknowledge that to make strides towards our goals we require everyday discipline, how do we go about working it into our routines?

To read the rest check out the post here!


Thursday, October 1, 2015

Create A Beautiful Resume

I've shared tons of resume resources before in this blog post which focused on content, but today let's talk about making it look beautiful!
Create A Beautiful Resume

Depending on your industry, there are of course some restrictions on how creative you can get with your resume. It's always better to err on the side of caution and make more conservative choices with your fonts and colors when you're unsure. Here's some inspiration for your next resume redesign!

I recently revamped my resume and used Canva to design it. I can't recommend it enough; there are great templates, and although I designed my own, they are a wonderful place to start or to use if you're not entirely confident in you design abilities.

How do you feel about creative resumes? Do you love your resume?


Tuesday, September 29, 2015

On Asking For Help

There is no doubt I give very good advice, but whether or not I take it is another story. A while back I did a guest post on Sara Laughed all about what to do when you realize you need academic help. It is chock full of great tips on going to your school's tutoring center, talking it out with your professor, and forming a study group. I had been fortunate that I was able to do well in my classes without having to take these measures, however this is not proving true for my managerial accounting course.
On Asking For Help

I'm in this class now and, let me tell you it is difficult for me! I sit down to do the homework and I hardly know where to begin. I realized pretty early on that I would not be able to do as well as I wanted without asking for help. It was strange for me to seek academic help because I've always prided myself on being able to tackle any class by relying on my own hard work. After thinking about it for a while I figured that it wasn't worth it for me to spend hours puzzling over problems when I could go to someone who has a better understanding than me. So, off to the tutoring center I went and after coming out of my first session I felt great!

Why is it that we are so hesitant to ask for help? Why do we think that seeking guidance is a sign of weakness or unworthiness? I can't think of a single successful person who did everything on her own. Tackling all the difficulties you face by yourself is just awful! Think about it this way: you're like a ship, navigating the waters of life (it's about to get real poetic here). There are calm days where you can just easily float by, but then there are days when the sea gets rough and there are waves and you're in the eye of the storm. Would you want just one guy on your deck saying, "Don't worry, I can handle this. We made it through just fine before, no need to take on any extra hands." NO! Of course that wouldn't be what you'd want. You'd want an expert captain and capable deckhands and a superb lookout. You'd want a team of qualified seamen getting your ship through the storm. So why wouldn't we want the same thing in real life?

For me, it comes down to pride (one of the seven deadly sins, so this is really something I need to work on!). I like to take pride in the fact that I can figure things out myself and don't need others. But I can be so much better when I let people help me! And that's the ultimate goal, isn't it? To be better. To grow and improve. I can't do it alone, so I am seeking help.

We can all benefit from the expertise of others so I'd encourage you to look for those who know more than you and learn from them! Ask questions, admit you can't do it all yourself, and watch just how much you improve.

How do you feel about asking for help? 


Wednesday, September 23, 2015

Fall Goals

Here we go for another monthly linkup with the wonderful ladies from The Well! Today the question they posed is: What are your goals for fall? 
Fall Goals |

How crazy is it to think that there are only 3 months left of 2015?!?! Where in the world did the time go? It seriously feels like yesterday that we were ringing in the new year and I was setting my reading goals (because I use the school year as my time period for life and academic resolutions/goal setting instead. I feel like I'm always going to be in a student mentality). Yet, here we are at the onset of fall and I am in slight denial.

Although as I'm writing this I have been suffering through the most uncomfortable heat, living in a dorm without air conditioning for over a month, and it certainly doesn't feel like fall, I am excited for the upcoming season and have both serious and fun goals in mind!

This semester I'll be competing in a regional and national competition in October and November which I am looking forward to (if you haven't read about sales competitions on the blog yet, check out this post). I've done well in the past and am looking to maintain, if not exceed, that. I'm practicing multiple times a week and am always thinking about how I can be an even better salesperson.

I have the tendency to spend my days inside the library, occasionally staring out of the window for a taste of the world. As much as I love the library and consider it my second home, I want to make a conscious effort to get outside and enjoy the crisp air and bright sunshine. Apple and pumpkin picking, exploring quaint towns, getting to be by the water as often as possible; this is all wicked important to me! It can be hard when weekends need to be spent studying and preparing for classes but I am also doing my best to take time away from the school work and enjoy more than just academic pursuits.

So, I have this thing where I read multiple books at once. Like, a lot of books. The reason this happens is because I will start a book I enjoy and then see another which interests me and I absolutely cannot wait. Then there'll be books I think I should be reading to become more knowledgeable about a certain topic, so I'll add that. Then, before I know it, I am reading six books and not progressing through any at a pace I'm happy with and instead feeling overwhelmed instead of relaxed. My goal is to focus in on one book (ok, maybe two. Three tops.) and enjoy it to the greatest extent. This will come down to having variety, like, for example, reading a novel and then some nonfiction instead of just devoting myself to business books. P.S. You should totally be my friend on Goodreads!

There it is, my goals for fall, the best season ever!

What are your fall goals?


Be sure to explore these posts from other bloggers about their fall goals!

Annie Reeves 26 and Not Counting Carly Blogs Feathers and Stripes Carrie Loves White Oak Creative PRBlonde Sequins & Strawberries Pieced Together PreppyPanache Knowing Kelly Something Good Life By Bri My Beauty Cloud La Vie Petite Wealthy in Health White Cabana Mrs. on the Move Boys and Bombshells She's All Smiles Life Modifier Everyday CuvĂ©e A Little Leopard Don't Stop Till You Get Enough L is for Lucy Cori's Corner Beauty and the Pitch Dreams and Colour Schemes Viciloves Lights Camera Catwalk Pattern Me Pretty A Few of My Favorite Things Chic Glamorous and Splendid StyledbyKesha Suzy Speaks Luv in the Bubble The Minimalist